Fishbowl Pipeline: A Big Step Closer to Consistent Customer Satisfaction in the Cloud

As I've opined previously here and elsewhere, I believe that inventory management is a critical element of making customers happy and keeping businesses agile and competitive, especially in "the mobile, social cloud." One of the companies that I think gets this better than most is Fishbowl, makers of the popular Fishbowl Inventory solution. Well, in response to widespread customer requests, the company has announced Fishbowl Pipeline Contact Manager.

It's Web-based, and it integrates directly with Fishbowl Inventory 2012. So users of that solution can add Pipeline Contact Manager's features immediately, with no re-entering of customer information required. Sales people can track tasks, leads and opportunities seamlessly and get the information they need to close deals in real time from anyplace they can get online.

And not to get too geeky, but Fishbowl Pipeline Contact Manager also supports an application programming interface (API) compliant with the widely used Simple Object Access Protocol (SOAP). This technology forms the heart of most of the popular Web services in use today, as well as their abilities to interoperate. What all of that means is that Fishbowl Pipeline Contact Manager not only works with Fishbowl Inventory but should be relatively painless to integrate with other Web-based applications and services as your business needs and goals expand. Think of it as a kind of "future-proofing."

Superior customer care requires the ability to deliver what the customer wants, when and where the customer wants it. By integrating core customer relationship management (CRM) features with its market-leading Fishbowl Inventory solution, Fishbowl is empowering companies with limited budgets and IT expertise to deliver "enterprise-class" customer care and fulfillment. And as it has done so successfully with Fishbowl Inventory, Fishbowl is offering Pipeline Contact Manager at "SMB-friendly" pricing.

Given the laser-like focus of Fishbowl management on helping their customers to succeed, I fully expect Fishbowl Pipeline to become the Fishbowl Inventory of CRM solutions. That is to say, an offering that rapidly gains broad user adoption and high levels of user satisfaction.

Not that I have any strong feelings about any of this…but I obviously do. And if customer satisfaction matters to your company, and it does, you should, too. And you should check out Fishbowl's solutions and ways of doing business. Drop'em an e-mail at VIP@fishbowlinventories.com. I think you'll be impressed and motivated to learn more.

Sococo: Real Teamwork in Real Time, in the Cloud

When Gene Roddenberry created the original "Star Trek" television series, he was adamant that the starship Enterprise be big enough to hold hundreds of people. Why? Because then it would be like a street, a large dormitory or an office. A random walk could lead to an unexpected adventure, conversation or great idea.

That's really the only remaining justification for making people come to a common workplace anymore. But it's a powerful justification -- one that's been impossible to replicate faithfully online until Sococo.

I could spend thousands more words, most of which you'd probably skim or skip, trying to explain what makes Sococo so cool, special and fraught with implications for cloud computing and collaboration. Instead, let me try to summarize just enough to get you to try it out.

With Sococo, your computer screen, and that of each of your teammates, is transformed into what looks like an overhead view of the layout of a set of offices, complete with a lobby, conference rooms and common areas, if you want. You can see everyone, know their status, arrange and hold formal meetings and engage in informal spontaneous collaborations. You can also share computer screens and put other applications from the Web, the cloud or elsewhere up on "walls" visible to everyone at your meeting. Oh, and you can communicate via voice or typed on-screen chat, public or private. All within a single interface you can learn well enough to teach others in about the time it'll likely take you to finish reading this blog post.

Neither too many more words nor even a screen shot can do Sococo justice. A poke around the company Web site will help, but only a little. What you need to do is to sign up for the free trial, download the Sococo client software and invite two, three or more colleagues to join your "team." Doesn't matter where they are as long as they have Web access. In less than 30 minutes, you'll start thinking about more and more ways you can use Sococo, in concert with and instead of almost all of the communication and collaboration tools you're using right now.

Sococo adds to online, location-independent collaboration almost everything that's good and useful about collaborating in a shared physical space in real time. Especially including opportunities for spontaneous, ad hoc collaboration, idea germination and cross-pollination. And it enables a level of social interaction among collaborators I've never seen done quite as well online. And I'll wager it looks almost nothing like any cloud-based collaboration tool you're using now. Check it out, and do let me know what you think.

The Future of Cloud Computing: Extreme Personalization and VMware's Project Horizon

The future of cloud computing is not the public cloud, the private cloud or hybrid clouds. Such discussions focus too much on delivery methodologies and not enough on what users care most about: access to the resources they need to do what they want and need to do.

From that perspective, the future is one of extreme personalization. Each authorized user only wants to see what they want and need to do their jobs well and successfully, on whichever device or devices they happen to have. And each user wants this regardless of which particular part of any particular cloud happens to host each resource each user wants and needs.

No pressure. But no company can or should attempt to promise or deliver such personalization without adequate management and security. For that way lies madness, or at least some very likely corporate leadership changes.

Here's an example of how to achieve extreme personalization while avoiding potentially career-limiting decisions: VMware's Project Horizon. The goal: managed, secure access to any authorized application or resource, by any authorized user, from any supported device. The first stages: VMware's Horizon App Manager, plus the company's acquisitions of SlideRocket (cloud-based presentations), Zimbra (cloud-based, enterprise-class e-mail) and most recently, SocialCast (cloud- or premise-based, enterprise-class collaboration).

The still-evolving VMware solution set enables users to see "storefront-like" portals for access to the applications for which they are authorized, while enabling corporate IT departments to control said access at pretty granular levels, and to extend incumbent security models to embrace cloud-based resources. Users get extreme personalization, while IT gets to sleep more soundly and spend more weekends away from the office or the data center.

Other vendors, notably Google, Microsoft, Oracle and SAP, are working on and/or promising and/or delivering slivers of similarly promising approaches to extreme personalization. Expect to see more and more offerings from more and more vendors, promising to combine simplified user access to cloud- and premise-based business resources with truly effective management and security. Fortunately, VMware has the pedigree and deep pockets necessary to establish a significant "first/early mover" advantage, and to give business decision makers solution elements with which they can and should start exploring extreme personalization now.

RIM's PlayBook: Four Key Vulnerabilities

Research in Motion (RIM), creators of the popular BlackBerry family of mobile devices and services, is expected to launch formally its long-awaited PlayBook tablet computer tomorrow. Here are four reasons why I think RIM's new tablet may be hard to swallow for business users.

PlayBook Vulnerability #1: its proprietary operating system. In business servers, there are two largely dominant operating environments: Microsoft Windows and the converged Linux/UNIX ecosystem. In mobile networked devices for business users, it's largely Apple's iOS and Google's Android -- and RIM, at least in some segments. (Sorry, Symbian and Microsoft, unless Nokia's decision to replace Symbian's software with Windows Phone spurs growth for that platform.) In PCs for business, it's largely Windows and Linux, plus Mac/iOS in some segments. The point is, few if any segments demonstrate much if any need or demand for an operating system other than those that dominate the segment in question.

But the PlayBook will run a proprietary operating system. A marketing challenge at best and a support and integration non-starter at worst.

To users, value is all about available apps. And application developers have limited resources, which means many can't afford to develop and support versions for more than one or two operating systems. Which does not augur well for original apps written for RIM's operating system. While the BlackBerry faithful may be satisfied by a unique set of available apps, others will wonder if there aren't PlayBook versions of apps already popular on the dominant mobile operating systems.

This makes support for Android apps even more potentially important to the PlayBook's success. But so far, all RIM is offering in emulator software to run (at least some) Android apps. In this light, any perceived or actual performance degradations or incompatibilities could present as many opportunities for criticism and frustration as the iPad's lack of Flash support. And business technology decision makers and their teams are looking for fewer interoperability challenges, not more.

PlayBook Vulnerability #2: its form factor. RIM is touting the PlayBook's ability to run games and other multimedia, something about which even business users increasingly care. The PlayBook's 7-inch form factor, like Samsung's Galaxy Tab and other tablets, means current BlackBerry users can likely continue to type with their thumbs on the PlayBook. But the device isn't as comfortable for two-handed typists, or for gamers, movie watchers or Web surfers who prefer more visual real estate. And the riotous popularity of the iPad amply demonstrates that more visual real estate makes even a larger device worth carrying around to a lot of business users.

PlayBook Vulnerability #3: its connectivity limitations. While the PlayBook seems likely to support high-speed networks from AT&T, Verizon and others at some point, it's being shipped initially with support only for Wi-Fi. (A version for Sprint's WiMAX network is expected within, say, 60 days of the official PlayBook launch.) Which means only users of both PlayBooks and BlackBerry devices with corporate network connections can see real-time updates to their calendars, contacts or e-mail. At least until and unless RIM and/or its developer partners and/or savvy users begin to create and propagate effective tethering arrangements that support other mobile phones and carrier networks.

Also, AT&T and Verizon are increasingly dominating the mobile networking market in the U.S. and elsewhere. For the PlayBook not to support either carrier from Day One will be a deal-breaker for technology decision makers and mobile users at many companies. It's a situation likely to turn off users who don't already use BlackBerry devices as well.

PlayBook Vulnerability #4: it's too little, too late. Had RIM announced and delivered the PlayBook a few months earlier, the dynamics of the discussion would likely be different. However, with the iPad 2 and numerous Android tablets already available and more coming soon, RIM will have a difficult time reaching beyond BlackBerry loyalists with the PlayBook.

I'd love to be wrong about any or all of this, but I don't think I am. Whether or not you believe in signs or portents, it is interesting to note that published reports have said that the PlayBook was delayed in part because of the catastrophe in Japan and in part because challenged manufacturers had previous iPad 2 commitments. It's also not helpful to RIM's prospects that its CEO abruptly ended a recently attempted BBC interview when questions strayed beyond the PlayBook and into possible network security concerns. Not great pre-launch PR.

RIM could be in trouble long-term if the PlayBook isn't successful. At the very least, anything that smacks of lackluster adoption will cement perceptions of RIM as an also-ran in the evolving market for tablet computers and other mobile networked devices.

The BlackBerry ecosystem risks becoming the mainframe of mobile devices. That is to say, venerable and respected, and remaining in use long after being superseded, but relegated to the status of "coulda been a contender." Who'd have thought?

Sendside: Sales Automation and Acceleration as a Service – SaaaaS!

Let’s start with some disclosures. Before I became Director of Research at Focus, I consulted with Sendside, and am a big fan of the company and its management team. So it’s with at least a small dash of personal pride that I write about the company here – but you can and should still take my opinions at least semi-seriously.

That said, observers and pundits, including Gartner, are increasingly saying that if and as the economy begins to improve, one of the first things areas in which companies are going to re-start spending is in sales. Specifically, companies seem likely to invest in solutions that will help them make more sales more quickly and more inexpensively.

Hard to argue with logic like that. No better way to accelerate economic recovery than to shorten sales cycles and increase sales numbers. But how best to do so?

I would argue that anything that helps to engage, inform, persuade and invite prospects to take further action – like, for example, to give your offering a try – is a likely winner here. And I believe Sendside has developed a platform and an architecture that can help almost any company do all of these things, in ways that are automated, repeatable, scalable, economical and effective.

With Sendside, you can combine traditional e-mail with all kinds of other communications, in a variety of formats. What’s really cool, however, is that you can combine these into packages that are as easy to send, receive, open and share as a typical e-mail. No more convoluted combining of documents, spreadsheets, marketing collateral and what-have-you. No more bulky, slow-to-send-and-download giant e-mails. And no more concerns about whether or not your recipient has all of the software necessary to read/see what you’ve sent the way you meant for it to be read/seen. Your electronic outreach is faster, easier, less intrusive and confusing and more likely to be more readily consumed and more effective.

What’s more, Sendside can tell you who’s received what, who’s opened what, and when they did so. This makes following up – what sales and marketing people sometimes refer to as “lead nurturing” – easier, more consistent, and more effective. It can also greatly accelerate sales cycles and prospect conversion.

You can learn a lot more by visiting www.sendside.net and downloading one or both of the white papers I wrote for them before joining Focus. One takes an IT-centric view, while the other is more business-focused. Then, check out the Sendside solution itself. Ask the Sendside team to send you a Sendside package, then maybe get yourself a personal Sendside account so you can send some packages to your colleagues. Then, let the Sendside team and me know what you think.

(By the way, if you haven’t read them yet, I also have some thoughts on Microsoft’s new Office Web Applications and their implications for Web-based collaboration. They’re over at my DortchOnCollaboration blog. You might find those interesting as well.)